Arthur Frommer Gets His Brand Name Returned

Arthur Frommer and his Daughter

Arthur Frommer Gets Back his Brand

Arthur Frommer gets back his namesake, but what does this possibly mean? He sold his guidebook series many years ago, and his daughter has attempted to keep it in the news just as the travel publishing world was collapsing. He doesn't really need to keep the brand going, but his name remains golden in a travel publishing world where few words and brands carry such weight.

Skift reports some of the details. The real story remains to be told.

I was interviewed years ago by Arthur Frommer on the Sausalito side of the Golden Gate Bridge just as the first edition of my Southeast Asia Handbook was released by Moon Publications. He was a very smart and quick guy who understood the industry and the venerable history of Indonesia Handbook from Bill Dalton. The interview was later shown on his travel section on cable TV. It was a moment in my short history as a travel writer, and I have always very much appreciated his educational and emotional approach to travel.

Long may his flag wave.