The New Digital Rulers at Lonely Planet, via Nashville

This Kid is the New Ruler at Lonely Planet

Lonely Planet was recently sold by the BBC at staggering loss to an American billionaire who made his money selling discounted cheap smokes to Americans hooked on nicotine. He now has a new team in Nashville eager to smoke LP and marry it to new technology. Their biolines show almost no background experience, but plenty of bravado. Go figure.

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